Effect Of Sales Promotion On Brand Loyalty For Coca-cola

113 pages Chapters 1-5 ID: MKT0026

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Project Details

DepartmentMarketing
TypeProject
Pages113
Chapters1-5
MethodologyChi-Square
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0026

Abstract

SOFT DRINK  ABSTRACTThis project work was focus on the sale promotion and brand loyalty for coca-cola soft drink in Enugu state with a particular reference of Nigeria  Bottling Plc, the problem the researcher tackled were to find out if the customer of Nigeria Bottling Plc help to create awareness of their product, stimulate and arose customer favorable behavior towards the company and its product.The main objective of sales promotion were1.   To determine the extent to which sales promotion by various soft drinks companies has achieved to desired consumer exposure to vario…

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Full material

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Pages113
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