Sales Promotion: A Tool For Achieving Customers Brand Loyalty In The Table Water Industry ( A Case Study F Vinuela Table Water In Umuahia Capital City).

SALES PROMOTION: A TOOL FOR ACHIEVING CUSTOMERS BRAND LOYALTY IN THE TABLE WATER INDUSTRY ( A CASE STUDY F VINUELA TABLE WATER IN UMUAHIA CAPITAL CITY).ABSTRACTThis topic sales promotion: a tool for achieving customer brand loyalty in the table water industry was conducted to investigate the extent of relationship between effective sales promotion and customer satisfaction in the table water industry. However, to achieve the goal of the study, the survey research design was used to study the organization where 70 questionnaires were administered to the respondents in order to obtain first…