The Determinant Of Choice Of Promotional Mix In The Marketing Of Financial Services In Nigeria (a Case Study Of Uba)

58 pages ID: MKT0982

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DepartmentMarketing
TypeProject
Pages58
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0982

Abstract

TABLE OF CONTENTCHAPTER ONE: BACKGROUND TO THE STUDY1.1 Introduction1.2 Statement of problems of the study1.3 Aims and objectives of the study1.4 Significance of the study1.5 Scope of the study1.5.1 Theoretical scope1.5.2 Geographical scope1.5.3 Industrial scope1.5.4 Time scope1.6 limitations and constraints to the studyCHAPTER TWO: LITERATURE REVIEW 2.1 Review of past research reports on the subject matter (empirical review)2.2 Review of braineral test (theoretical reviews)2.3 Summary of review2.4 Hypothesis formulationCHAPTER THREE: RESEARCH METHODOLOGY3.1 Research design3.2 Data collec…

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