Environmental Complexity As The Determinant Of Choice Of Promotional Tools In Marketing Oriented Organization (a Case Study Of Jmk Supermarket, Ilorin)

TABLE OF CONTENTSTitle Page iCertification iiDedication iiiAcknowledgement ivAbstract viTable of Contents viiCHAPTER ONE: BACKGROUND OF THE STUDY1.1 Introduction 11.2 Statement of problem of the study 31.3 Aims and objectives of the study 31.4 Significance of the study 41.5 Scope of the study 61.6 Limitation and constraints of the study 81.7 Definition of terms 9CHAPTER TWO: 2.0 LITERATURE REVIEW 122.1 Concept of environmental complex variables 132.2 Marketing environmental complexity 142.3 The external marketing environment 162.4 Marketing communication 242.5 Promotional tools 272.6 Adve…