Impact Of Promotional Strategy In The Hotel Industry

PROPOSALINTRODUCTION This project, work is intended to deal with the application of promotional strategy to marketing and its contributions to achievement of organization goals with particular focus on the Nigerian hotel industry (wing Kwara hotel as a case study). Attempts will be made to discuss certain vital elements in marketing known as the “marketing communication mix” or the “promotion mix”. The purpose of the study will be discussed. Attempts wil be made to identify problems of the organization (i.e. Kwara hotel) upon which hypothesis will be formulated to be analyzed and interpretatio…