Impact Of Promotional Strategy In The Hotel Industry (a Case Study Of Kwara Hotel)

TABLE OF CONTENTS Title Approval Dedication Acknowledgement Table of content Abstract (proposal) CHAPTER ONE 1.0      Introduction 1.1      Aims and objectives of the study 1.2      Statement of research problems 1.3      Significance of study 1.4      Scope of the study 1.5      Limitation of study 1.6      Historical background of Kwara hotel CHAPTER TWO 2.1      Literature review 2.2      Promotion 2.3      Advertising 2.4      Sales promotion 2.5      Public relations 2.6      Publicity 2.7      Personal selling Reference CHAPTER THREE 3.0    Research methodology 3.1    Research popula…