The Impact Of Marketing Research On New Product Development (a Case Study Of Nigeria Bottling Company, Ilorin)

TABLE OF CONTENTS CHAPTER ONE 1.1Introduction 1.2Statement of the Problem 1.3Aims and objectives of the Study 1.4Significance of the Study 1.5Scope of the Study 1.6Limitation of the Study CHAPTER TWO LITERATURE REVIEW 2.1 Concept of New Product 2.2 Process of New Product Development 2.3 Rationale for New Product Development 2.4 Concept of Marketing Research 2.5The Rationale for Marketing Research CHAPTER THREE RESEARCH METHODOLOGY 3.1Research Population and Sample 3.2Research Design 3.3Instrument of Data Collection 3.4Administration of Instruments 3.5Method of Data Analysis CHAPTER FOUR DATA …