The Importance Of Marketing Research To New Product Development (a Case Study Of Seven-up Bottling Company Lagos)

AbstractThis project is aimed to examine the importance of marketing research to new product development. The project is make concerned with specific kind of marketing research to adopt in developing of a product in an organization. Chapter one deals with introduction of the study, the need of marketing research in an organization. The objective of the study and significance of the study as well as scope and limitation were examined. Chapter two deals with literature review on the importance of marketing research to new product development and product in the market. Chapter three deals with re…