Pricing Strategy And Sales Volume A Case Study Of Bidco (u) Limited

43 pages ID: MKT1037

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Project Details

DepartmentMarketing
TypeProject
Pages43
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT1037

Abstract

ABSTRACT This study was to establish the effects of pricing strategy on sales volume a case study of Bidco Uganda limited. Bidco Uganda limited was selected to the basis of the research study. The main objective was to establish the effects of pricing strategy on sales volume, to establish the pricing objectives pursued by Bidco (U) limited, to establish pricing strategies at Bidco (Ur Limited, to identify factors that influence pricing strategies at Bidco U Limited, and to establish the effect of pricing strategies on sales volume at Bidco (U) Limited. The study revealed that the pricing obj…

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Pages43
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