Full material
₦ 5,000 $(29)
| Pages | 60 |
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Project Details
| Department | Marketing |
| Type | Project |
| Pages | 60 |
| Chapters | 5 |
| Methodology | Simple Percentage |
| Reference Style | YES |
| Format | MS Word & PDF |
| Reference No. | MKT0317 |
Abstract
The study examined effect of pricing strategy on sales performance, a study of Unilever Nigeria Plc. The study employed the survey design and the purposive sampling technique to select 450 staff across management, senior and junior level. A well-constructed questionnaire, which was adjudged valid and reliable, was used for collection of data from the respondents. The data obtained through the administration of the questionnaires was analyzed using the Pearson correlation analysis. The results showed that there is a positive and significant relationship between Pricing skimming and customer …
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Full material
₦ 5,000 $(29)
| Pages | 60 |
| Delivery | Instant, after payment |