The Effectiveness Of Personal Selling Strategies In Marketing Of Capital Goods Case Study Of Anamco Ltd Enugu

PREFACE This study of cusses on the effectiveness of personnel selling in the marketing of capital goods.  It is necessitated by managerial uncertainty with regard to the cause of the aforementioned redirection in sales volumes and profitability in recent times.  This managerial indecision created a room for its suspicion as to whether the sales force was effective or otherwise. In other to find an appropriate solution to the prevailing predicaments, a pilot survey was carried out and its result was organized in a report. Chapter one contains a general discussion of the marketing concept and …