The Impact Of Product Advertisement On Sales Volume Of Companies (a Case Study Of Nigeria Breweries Plc 9th Mile Corner)

102 pages ID: MKT1084

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Project Details

DepartmentMarketing
TypeProject
Pages102
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT1084

Abstract

ABSTRACT This study was carried out by the research to examine and ascertain the role product advertising plays on sales volume of companies.  The study examine the twin problems of inconsistency and inflexibility in the advertising policy of companies  The researcher used the survey research design to execute this study .  The population used by the researcher for this study consisted of all the workers of the Nigeria Breweries Plc at 9th Nile corner Ngwo in Enugu   state.  The researcher used the systematic simple random sample technique to  select the sample used for the  study.  The resea…

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Pages102
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