Marketing Of Laundering And Dry Cleaning Services In Enugu State (a Case Study Of Rex Brothers)

ABSTRACT This research project is a very crucial study for Rex Brothers and dry cleaning services.  The study was moderated by the necessity to know the role of Marketing in the Laundry and dry cleaning services.  To solve the research problem both primary and secondary data were collected.  The research instruments used in collecting the data were questionnaires and oral interview.  The respondents comprised of the personnel and customers of the firm. In organizing and presenting data collected tables, frequencies and percentages were used.  Data analysis and interpretation gave the followin…