The Effectiveness Of Consumer Service Delivery In The Fast Food Industry (a Case Study Of Mr. Bigg’s Enugu Metropolis

86 pages ID: MKT1110

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Project Details

DepartmentMarketing
TypeProject
Pages86
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT1110

Abstract

ABSTRACT  Marketing is the set of creative human activities aimed at identifying anticipating and satisfying human needs and wants through exchange as efficiently and as efficiently and as effectively as possible (Adirika P 990:3). This study focused on the effectiveness of consumer service delivery in the fast food industry a case study of Mr. Biggs in Enugu metropolis in order to carry out the work some of these objectives stated. -To determine the responsiveness of the service delivered my Mr. Biggs to consumer patronage. -To access the competence of the service provider (Mr. Biggs Enugu) …

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Pages86
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