Full material
₦ 5,000 $(29)
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Project Details
| Department | Marketing |
| Type | Project |
| Pages | 37 |
| Reference Style | YES |
| Format | MS Word & PDF |
| Reference No. | MKT1165 |
Abstract
Abstract This study investigated the impact of new product development on the performance of an organization using Grand Malt, which is a product of SABMiller situated at Onitsha in Anambra State as a case study. A total of 100 respondents were investigated using the cross-sectional survey research methodof data collection. The data collected were analyzed using the simple percentage. The hypotheses were tested using the Chi-Square statistical technique. It was discovered that new product development results in customer satisfaction and also brings about customer loyalty and these result ininc…
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Full material
₦ 5,000 $(29)
| Pages | 37 |
| Delivery | Instant, after payment |