Effective Pricing Strategies For Introducing A New Product In The Market. (a Case Study Of Globacom Gms Enugu Metropolie)

ABSTRACT This study focused on the effective of pricing strategies for introducing a new product in the market (A case study of Globalcom GSM Enugu metropolis). To carry out the research work the some of the following objective were set out.  To find out the problem associated with the pricing system of communication  comparing.  To make appropriate recommendation on how to improve on the pricing system of the communication industries.  Four hypothesis were formulated Data were sources using questionnaire, Extensive Literature review on past work, test books, journals on the area of study were…