The Bases For Effective Market Segmentation In A Service Organization In Enugu Metropolis (a Study Of Mtn Nigeria Limited)

67 pages ID: MKT1262

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DepartmentMarketing
TypeProject
Pages67
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT1262

Abstract

ABSTRACT  Today in the global market environment, there are many buyers, these buyers differ in one or more variable. Thus, the differences may include the wants, purchasing power, geographical location, buying attitudes, any of these variables stand as a basis of segmenting a market. Segmentation is a marketing terminology used in the marketing field and is of great importance for any product that dreams of passing through the preliminary growth stage to the maturity stage in the product life cycle. This research work on titled “The bases for effective market segmentation in a service organiz…

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