The Impact Of Segmentation On Customer Satisfaction (a Case Study Of Mtn In Enugu Metropolis)

ABSTRACT The project work was an attempt to investigate the impact of segmentation on customer satisfaction.  The main objectives were.  To determine the impact of market segmentation in regard to patronages, to determine whether market segmentation lead to increase in customer patronage and to determine the role of segmentation in the market of MTN products.  Bases on the objective of the study, five research question were formulated. The populations of study were drawn from the customer of MTN in Enugu metropolis.  Bourley’s formular was used to determine the sample size. Questionnaire and p…