Influence Of Stores Image On Consumer Patronage Of Fast Food Outlets Of Chitis Company Enugu

ABSTRACT This research work on influence of stores image on consumer patronage.  A case study of Chitis Fast Food outlets in Enugu. The main objective are; To revealing the effects of ecological design, stores atmosphere and the price as it helps consumers in choice of fast foods outlets to patronize over another. The researcher has (3) instruments to be employed and they are as:  Questionnaires, oral interview and personal observation. The study, was interested in knowing individual motive, well being of the consumers and interested in the patronage that can be handled in relation to store im…