Consumer Preference On Tooth Paste Brands In Enugu Metropolis

ABSTRACT This study on the consumer preference for toothpaste brands in Enugu metropolis Enugu state is intended to closely understand how consumers make their brand choice. The objective of the study is as follows: to find out the major factors that influence consumers preference of toothpaste brands. To identify consumers preference for toothpaste brands. To determine the retail outlet preferred by consumers. To determine the attributes that will influence consumer to prefer one brand of toothpaste to another. An intensive literature review was carried out.  A convinced stratified sampling t…