Marketing Promotion In A Depressed Economy, Problems And Prospects (a Case Study Of Chokil Laboratories Enugu)

ABSTRACT The purpose of the study on marketing promotion in a depressed economy is to find out whether marketing promotions have a positive effect on the profit of industries inspite of the depressive state of the economy and also to find out whether marketing promotion increases consumer’s demand of a product in a depressed promotion perform the same function to consumers.To guide this study three research questions were formulated. A review of literature was done to ensure sound researcher to what has already been done to ensure sound understanding to 80 members of staff in Choki Laboratorie…