Marketing Of Cosmetics Products In Enugu State (a Case Study Of Choki Laboratories Nig. Ltd.)

INTRODUCTION The increase in demand for cosmetics products and other consumer goods in Nigerian have made manufacturing industries to show less concern for adoption of marketing concept in their establishment.  However, many of them have been growing despite this orthodox approach.The country experienced a boom in her economy in recent past.  This lasted for just a short period before the recession sets in.  austerity and economic emergency have brought harder condition to many business organizations.  Due to acute shortage of material needed for industrial production, the entire economy is ex…