The Effectiveness Of Marketing Communication Mix In Creating Awareness Of A Brand (a Case Study Of Unilever Nigeria Plc)

ABSTRACT   This study examined the effectiveness of marketing communication mix in creating awareness of a brand (A case study of Unilever Nigeria PLC). The study sought to know the effect of communication mix in marketing of a brand. (With particular reference on Advertising, personal selling, sales promotion, public relation, pair and exhibition) in creating awareness of a brand to consumers or public.  It was discovered that these marketing communication mix including publicity played a vital role in getting product or a brand across to its consumer. But it is vital to note tht it requires …