The Effectiveness Of Marketing Communication Mix In Creating Awareness Of A Brand

99 pages Chapters 5 ID: MKT0070

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DepartmentMarketing
TypeProject
Pages99
Chapters5
Methodologychi saqure
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0070

Abstract

(A CASE STUDY OF UNILEVER NIGERIA PLC ENUGU)ABSTRACTThis research work focused on “The effectiveness of marketing communication mix in creating awareness of a brand. (A case study of unilever Nigeria plc operating in Enugu metropolis). The study have the following objectives. To find out the effectiveness of marketing communication mix in creating awareness for the product brands in Enugu metropolis. To find out the effectiveness of marketing communication mix in increasing the sales revenue of unilever Nigeria plc products. To find out if marketing communication mix adopted by unilever Nigeri…

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