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Project Details
| Department | Marketing |
| Type | Project |
| Pages | 70 |
| Chapters | 5 |
| Methodology | Chi Square |
| Reference Style | YES |
| Format | MS Word & PDF |
| Reference No. | MKT0212 |
Abstract
A CRITICAL STUDY OF THE IMPACT OF ADVERTISING ON CONSUMERS PATRONAGE(A CASE STUDY OF CUMSUMERS IN OWERRI MUNICIPLE COUNCIL)CHAPTER ONEINTRODUCTION 1.0 BACKGROUND OF THE STUDYMarketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through exchanges as efficiently and effectively as possible (Adirika, 1990:38)Its concept is a philosophy of business which states that the customer want-satisfaction is the economic and social justification for a firms is existence. However, no matter how a new product complet…
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Full material
₦ 5,000 $(29)
| Pages | 70 |
| Delivery | Instant, after payment |