Market Segmentation: As A Tool Of Achieving Organziational Sales Objective. Nigeria (a Case Study Of Nigeria Bottling Company, Owerri Imo State)

65 pages Chapters 5 ID: MKT0232

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DepartmentMarketing
TypeProject
Pages65
Chapters5
MethodologyChi Square
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0232

Abstract

MARKET SEGMENTATION: AS A TOOL OF ACHIEVING ORGANZIATIONAL SALES OBJECTIVE. NIGERIA (A CASE STUDY OF NIGERIA BOTTLING COMPANY, OWERRI IMO STATE)ABSTRACTIt has been stated that production is not complete until the product reaches the hands of the final consumer. Consumption is the sole purpose of production. Therefore, it will only be beneficial for a company not only to produce but to do so at a profit margin. One of the ways of ensuring sales of manufactured goods is through market segmentation. This research work was therefore undertaken to study market segmentation as a tool of achieving or…

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