Effective Sales Force Motivation As A Means Of Achieving Increased Market Share In A Competitive Industry. (a Case Study Of Nigeria Bottling Company Plc, Owerri)

60 pages Chapters 5 ID: MKT0230

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DepartmentMarketing
TypeProject
Pages60
Chapters5
MethodologyChi Square
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0230

Abstract

EFFECTIVE SALES FORCE MOTIVATION AS A MEANS OF ACHIEVING INCREASED MARKET SHARE IN A COMPETITIVE INDUSTRY.(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, OWERRI)ABSTRACTThe major purpose of this study is to determine the effectiveness of sales force motivation as a means of achieving increased market share in competitive industry using NBC Owerri as a case study.The objective which the researcher intended to achieve were as follows, to appraise the current sales force motivational programme of the NBC, to identify if there are defects in the current sales for motivational programme of NBC, to i…

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