Market Sementation As An Efficient Tool Of Achieving Increased Market Share (a Case Study Of 7up Bottling Company Plc Aba).

MARKET SEMENTATION AS AN EFFICIENT TOOL OF ACHIEVING INCREASED MARKET SHARE(A CASE STUDY OF 7UP BOTTLING COMPANY PLC ABA).ABSTRACTThis main aim of business is to seek, attract and retain customers who will use the company various products to meet their needs or solve their problems. Successful service organization must therefore understand how customers view services and in what ways it presents a different advantage relative to the company’s offering. Therefore the main objective of this study is to determine the efficiently of market segmentation in increasing market share of a company. The …