Market Segmentation As An Efficient Tool Of Achieving Increased Market Share

This main aim of business is to seek, attract and retain customers who will use the company various products to meet their needs or solve their problems. Successful service organization must therefore understand how customers view services and in what ways it presents a different advantage relative to the company’s offering. Therefore the main objective of this study is to determine the efficiently of market segmentation in increasing market share of a company. The research questions were asked, problems identified and objectives set. At the same time some existing literature on the subject ma…