Strategic Marketing Planning As A Means Of Achieving Increase In Market Share In The Competitive Market. (a Case Study Of Nigeria Breweries Plc Aba)

80 pages Chapters 5 ID: MKT0251

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DepartmentMarketing
TypeProject
Pages80
Chapters5
MethodologySimple Percentage
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0251

Abstract

STRATEGIC MARKETING PLANNING AS A MEANS OF ACHIEVING INCREASE IN MARKET SHARE IN THE COMPETITIVE MARKET. (A CASE STUDY OF NIGERIA BREWERIES PLC ABA)ABSTRACTConsumer satisfaction is the economic justification for the existence of any business. Hence for any business to exist, survive and grow, the same plan must be strategic. So, this research work was carried out on the strategic marketing planning as a means of achieving increased, market share in competitive market. (A case study of Nigerian Breweries Plc Aba). In this research, we have treated these headings as follows. The problem statemen…

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