Strategic Marketing Planning As A Tools For Achiving Increase In Market Share In The Competitive Market (a Case Study Of Nigeria Brewery)

90 pages Chapters 5 ID: MKT0253

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DepartmentMarketing
TypeProject
Pages90
Chapters5
MethodologyChi Square
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0253

Abstract

STRATEGIC MARKETING PLANNING AS A TOOLS FOR ACHIVING INCREASE IN MARKET SHARE IN THE COMPETITIVE MARKET(A CASE STUDY OF NIGERIA BREWERY)ABSTRACTConsumer satisfaction is the economic justification to the existence of any business. Hence, for any business to exist, survive and grow, the sure plan must be strategic. So, this work was carried out on the “strategic marketing planning as a means of achieving increase in market share in competitive market. ( A case study of Nigeria brewery plc Aba) the research question one seeks to know of strategic marketing helps in achieving company’s objects in …

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