Marketing Planning As A Means Of Achieving Increase In Market Share In Ingeria. (a Case Study Of Nigeria Uniliver Plc Aba)

80 pages Chapters 5 ID: MKT0234

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DepartmentMarketing
TypeProject
Pages80
Chapters5
MethodologySimple Percentage
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0234

Abstract

MARKETING PLANNING AS A MEANS OF ACHIEVING INCREASE IN MARKET SHARE IN INGERIA. (A CASE STUDY OF NIGERIA UNILIVER PLC ABA)ABSTRACTConsumer satisfaction is the economic justification for the existence of any business. Hence for any business to exist, survive and grow, the same plan must be strategic. So, this research work was carried out on the strategic marketing planning as a means of achieving increased, market share in competitive market. (A case study of Nigerian Uniliver Plc Aba). In this research, we have treated these headings as follows. The problem statement which result as an increa…

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