Product Differentiation As A Survival Strategy In A Competitive Marketing Environment (a Case Study Of Starline Nigeria Limited)

PRODUCT DIFFERENTIATION AS A SURVIVAL STRATEGY IN A COMPETITIVE MARKETING ENVIRONMENT (A CASE STUDY OF STARLINE NIGERIA LIMITED)ABSTRACT  The history of marketing revolves around customers or consumer. This denotes that the major reasons why products are produced are because of the consumers who made the production process effective and efficient. Product differentiation is used to separate the choice, test, want needs of the consumers so it become so important that the segmenting differentiating product for easy identification becomes the paramount need in the cosmetic industry. Pro…