Product Differentiation As A Survival Strategy In A Competitive Marketing Environment

  The history of marketing revolves around customers or consumer. This denotes that the major reasons why products are produced are because of the consumers who made the production process effective and efficient. Product differentiation is used to separate the choice, test, want needs of the consumers so it become so important that the segmenting differentiating product for easy identification becomes the paramount need in the cosmetic industry. Product differentiation has being found effective in the marketing world/environment because it increase the sale of the product and provide consumer…