Promotion As A Strategy Of Manufactures Tools For Consumers Loyality (a Case Of Makaginus Table Water, Okigu Imo State)

PROMOTION AS A STRATEGY OF MANUFACTURES TOOLS FOR CONSUMERS LOYALITY(A CASE OF MAKAGINUS  TABLE WATER, OKIGU IMO STATE)ABSTRACTThis project is designed to give an insight on the influence of sales promotion on consumers   loyalty with reference to makeguns table wate, water, okigu imo state. Based on the above purpose, some literatures were reviewed to enlighten on the meaning of sales promotion, on the meaning of sales promotion, including the steps necessary for its initiation an adoption. More concise and comprehensive information were gathered through primary and secondary d…