The Impact Of Personal Selling On Sales Volume Performance Of A Manufacturing Company (a Case (study Of Unilever Nigeria Plc. Aba)

74 pages Chapters 5 ID: MKT0271

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DepartmentMarketing
TypeProject
Pages74
Chapters5
MethodologySimple Percentage
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0271

Abstract

THE IMPACT OF PERSONAL SELLING ON SALES VOLUME PERFORMANCE OF A MANUFACTURING COMPANY(A CASE (STUDY OF UNILEVER NIGERIA PLC. ABA)ABSTRACTThe study looked the impact of personal selling on sales volume performance using Unilever Nigeria Plc, Aba as a case study. Most companies fail to employ the services high caliber salesman and women. This negatively affects sales volumes performance. Similarity most sales person fail to use the right method on consumers and this affect sales volume performance. In view of this, the study is aimed at determing how the recruitment of sales person increase sale…

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Pages74
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