The Impact Of Personal Selling On Sales Volume Performance Of A Manufacturing Company

50 pages Chapters 5 ID: MKT0346

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DepartmentMarketing
TypeProject
Pages50
Chapters5
FormatMS Word & PDF
Reference No.MKT0346

Abstract

The study looked the impact of personal selling on sales volume performance using Unilever Nigeria Plc, Aba as a case study. Most companies fail to employ the services high caliber salesman and women. This negatively affects sales volumes performance. Similarity most sales person fail to use the right method on consumers and this affect sales volume performance. In view of this, the study is aimed at determing how the recruitment of sales person increase sales, how person selling can affect an organization sales volume as well as how customers satisfaction can help to increase an organization …

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