The Influence Of Packaging On Consumer Behaviour

76 pages Chapters 5 ID: MKT0281

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Project Details

DepartmentMarketing
TypeProject
Pages76
Chapters5
MethodologyAnova
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0281

Abstract

 ABSTRACTThis topic of this research work the influence of packaging on the consumer buying decision for consumers products in Imo State was carried out to investigate the influence of packaging on the purpose of this study the question-experimental research design was adapted to study the firm of confectionary  goods, manufacturers.        The primary data was collected from the respondents using the questionnaire. After a critical analysis of the data collected, the hypothesis was tested using analysis of variance (ANOVA) with the help of statisti…

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Pages76
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