The Role Of Marketing Research In Service

 ABSTRACTMarketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company. This study focused on marketing research in service industry, in order to carryout the study, the following objectives amongst others were states; To ascertain the proportion of, marketingbudget allocated  to the  marketing  research activitiesin a .given period of Five selected service organization. To ascertain,, jf the marketing research activities increase the number of policy holders in five selecte…