New Product Development And Management As Survival Strategies For An Organization

69 pages Chapters 5 ID: MKT0297

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Project Details

DepartmentMarketing
TypeProject
Pages69
Chapters5
MethodologyChi Square
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0297

Abstract

(A CASE STUDY OF 7UP, LAGOS IDDO PLANT)


ABSTRACT
This study was conducted to determine new product development and management as a survival strategy for a organization, a case study of 7up, Lagos Iddo plant. The study is designed to identify problems and possible prospects which are inherently in it. The objectives of this study are to identify problems or constraints that tend to militate against new product development. Also suggest prospects inherent in the adoption of the strategy. The study will be used by researchers and students of marketing department and other related discipline…

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Full material

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Pages69
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