The Effect Of Online Advertising On Consumer Buying Behavior

50 pages Chapters 5 ID: MKT0303

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Project Details

DepartmentMarketing
TypeProject
Pages50
Chapters5
MethodologySimple Percentage
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0303

Abstract

 ABSTRACTThis study assessed the effect of online advertising on consumer buying behaviour among students of federal polytechnic, Bida in Nigeria. More specifically, the study intended to identify the relationship between radio advertisement, television advertisement and  online advertisement and the consumer buying behaviour. The study was conducted in Federal polytechnic, Bida, Niger state. The sample of this study was 150 students. The study used a descriptive design. Primary data were collected through questionnaires while secondary data were collected through reviewing various d…

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Pages50
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