The Effect Of Online Advertising On Consumer Buying Behavior Using Students Of Federal Polytechnic Bida

Introduction              The rapid growth of information technology has enhanced the importance of online advertising. Out of the innovations of the information technology, internet is by far the most attracting considerable media.             Moreover, the internet is emerging as the most important source of information because of its ease wealth of information. Furthermore consumers shopping online may modify or change the way they search for information to take advantage of certain characteristics of the internet (Peterson and Merino, 2003) With the growing age of the internet and the incr…