Importance Of Markting Research In Enhancing The Service Level Of Manufacturing Company

50 pages Chapters 5 ID: MKT0305

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Project Details

DepartmentMarketing
TypeProject
Pages50
Chapters5
FormatMS Word & PDF
Reference No.MKT0305

Abstract

The research work examines the IMPORTANCE of marketing research in enhancing the service level of manufacturing firm and to achieve the purpose. Past contributions and the opinions at experts were reviewed. The research design adopted in carrying out this research work is quas – experimental design and the primary data was collected with the aid of questionnaire from ten (10) respondents draw from three small scale firm in Owerri. The data was subsequently analyzed using frequency table and percentages via analysis of variance solution software package (SPSS). After critically analyzing the da…

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