The Role Of Advertising In Marketing Of Hotel Services In Enugu Metropolis;

55 pages Chapters 4 ID: MKT0039

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DepartmentMarketing
TypeProject
Pages55
Chapters4
Methodologychi saqure
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0039

Abstract

THE ROLE OF ADVERTISING IN MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS(A STUDY OF ZODIAC HOTEL, ENUGU)ABSTRACTThis research was carried to find “The Role of advertising in marketing of hotel service in Enugu metropolis” using Zodiac Hotel Ltd Enugu as our case study.  We tried to find the advertising strategies employed by in achieving its objectives.  In the study some instruments was used in the investigation and they include: oral interview, questionnaire and survey. From the study we found out that, the Zodiac hotel Ltd major advertising medium is magazines.  They use so…

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