The Role Of Marketing In The Development Of Tourism Industry In Nigeria

This topic “The role of marketing in the development of tourism in Nigeria using Nike lake Resort Enugu as a case study” was carried out to show how Nike lake resort provides satisfaction to customers through sales promotion as the role of marketing in the development of tourism. The research is an attempt to give a summary of this work, draw a vivid picture of what the research work is all about while at the same time highlight the purpose, methods and results of the study. The study was divided into first chapters. The purpose of the study covered specifically the following critical areas: d…