Strategies For Introducing A New Product In The Market

104 pages Chapters 5 ID: MKT0065

Full material

₦ 5,000 $(29)
Pages104
DeliveryInstant, after payment
Order & Download Now Ask a question on WhatsApp

Project Details

DepartmentMarketing
TypeProject
Pages104
Chapters5
Methodologysimple percentage
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0065

Abstract

(A CASE STUDY OF ENCRISTO PHAMACEUTICALS LIMITED IN ENUGU)ABSTRACTThe research work was on a study of how to introduce a new product in the market.  The main objective was to determine whether the strategies used to introduce Cristolyn Cough expectorant in Enugu was effective or not.  The researcher also looked at how the product is fairing in the market.  Both primary and secondary data were collected to solve the research problem. The population study comprised the consumer and personnel of Encristo Pharmaceutical Company Limited Enugu. The researcher instrument used for data …

This is a preview.Unlock the full abstract, all chapters and references.
Unlock Full Material

Full material

₦ 5,000 $(29)
Pages104
DeliveryInstant, after payment
Order & Download Now Ask a question on WhatsApp
WhatsApp Us