Strategies For Introducing A New Product In The Market

81 pages Chapters 5 ID: MKT0074

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DepartmentMarketing
TypeProject
Pages81
Chapters5
Methodologysimple percentage
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0074

Abstract

(A CASE STUDY OF ENCRISTO PHAMACEUTICALS LIMITED IN ENUGU)    ABSTRACT          The research work was on a study of how to introduce a new product in the market.  The main objective was to determine whether the strategies used to introduce Cristolyn Cough expectorant in Enugu was effective or not.  The researcher also looked at how the product is fairing in the market.  Both primary and secondary data were collected to solve the research problem.          The population study…

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Pages81
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