Promotion As An Effective Marketing Strategies In Business Organisation In Nigeria

PROMOTION: AN EFFECTIVE MARKETING STRATEGIES IN BUSINESS ORGANIZATION IN NIGEIRA: A CASE STUDY OF ZERTECH NIGERIA LIMITED, MAYAABSTRACTPromotion can be seen as a process or means of communication, and it has played an important roles in business organization because an organization that does not communicate itself to the public is far from reaching its goals that is why the roles of marketing manager has been re-organized in business organizations. The goals of the paper is to review in Nigeria, strategy, problems and solution to the problems of promotion using Zertech Nigeria Limited, Maya as…