The Effectiveness Of Personal Selling In The Marketing Of Industrial Product In Enugu Metropolis

68 pages Chapters 4 ID: MKT0084

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Project Details

DepartmentMarketing
TypeProject
Pages68
Chapters4
MethodologyDescriptive method
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0084

Abstract

 (A CASE STUDY OF EMENITY NIGERIA PLC)  ABSTRACTThis research was designed to apprise “The Effectiveness of Personal Selling in the Marketing of Industrial Products in Enugu Metropolis (A Case Study of Emenite Plc Enugu).        The researcher set out with the following objectives:•To find out the effectiveness of personal selling of Emenite in creating customers awareness of their products. •To determine the impact of personal selling on increasing the sales volume of Emenite.•To what extent selling impacts on the profit of the company. Based on th…

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Pages68
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