The Effect Of Product Quality On Consumer Brand Loyalty

(A CASE STUDY OF 7UP BOTTLING COMPANY ABA)ABSTRACTThis research work empirically examines the effect of product quality on consumer brand loyality with particular reference to seven 7up  bottling company Aba. The paper carefully examines the concept of product quality as a tool for consumers brand loyality. Questionnaires were drawn and administered to manufacturing personnel of 7up bottling company consumers of 7up products in Aba. Population of 400 was drawn and a sample size of 50% of the population (200) was employed. Analyzing the answer giving from the research question and testing …